What 12 Million People Know That You Don’t (Yet)

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Steven Bartlett’s Diary of a CEO: The Lessons Most Entrepreneurs Miss

What happens when you put some of the world’s sharpest business minds in one chair and just… listen? You get Diary of a CEO, hosted by Steven Bartlett. With over 12 million subscribers, his podcast-turned-YouTube phenomenon is more than interviews—it’s a mirror held up to the entrepreneurial psyche.

What makes this series different?

  • Unpolished honesty → Guests don’t just brag; they admit the scars, the missteps, and the emotional toll of building.
  • Wide lens → From CEOs to creators, the lessons are less about sectors, more about survival and reinvention.
  • Philosophy of business → It’s not just profit—it’s meaning. Steven asks the questions that usually stay in the boardroom shadows.

Miss Referee’s note: Existence doesn’t hand out cheat codes, but if it did, they’d probably sound like a late-night conversation on this show. The paradox? The higher the guest list climbs, the more human the lessons become.

👉 Related read: Why Codie Sanchez Says Building Wealth Is More About Mindset Than Money

Existential challenge: If you could ask one CEO just one question, what would it be—and why?

Full credit to Diary Of A CEO by Steven Bartlett — go explore his channel for more unfiltered wisdom.

🧩 Block 0068: [What 12 Million People Know That You Don’t (Yet)]

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