Self Evidence

A quiet portrait of Caroline Cauldin — controlled, observant, and never accidental. Most people think writing books is about words. It isn’t. Writing a cinematic thriller series is about cognitive bandwidth : attention, stamina, and the psychological safety required to stay inside a fictional world long enough to make it real. This is where Self Evidence quietly steps in. Why Most Creators Burn Out (and It’s Not Talent) Here’s the uncomfortable truth: Writing is only part of the work. The rest is invisible labor: blogging, SEO, typesetting, metadata, Pinterest, TikTok, formatting, platform rules. Psychology calls this context-switch fatigue . Every time a writer stops plotting to “deal with the internet,” the narrative thread weakens. Stories don’t die from bad ideas. They die from fragmented attention. The Self Evidence Model: Protect Vision, Remove Friction The SE crew runs on a simple rule: Protect the creator’s min...

Blue Ocean Psychology: Why Most People Fail Before They Even Begin Most people don’t fail at step ten. They fail at step zero. Before the book is written, before the business launches, before the body changes, something quieter happens: the brain quietly drags the whole project into a mental red ocean — a bloody, crowded battlefield where “everyone is better,” “it’s too late,” and “I’m not qualified” feel like objective facts. Blue Ocean Psychology is about what happens before action. It’s the set of invisible, pre-decision processes that decide whether you ever even allow yourself to start. And if you don’t understand what’s happening at that level, every goal you set will feel mysteriously cursed. Red Ocean vs Blue Ocean – But Inside Your Head In business strategy, a red ocean is a crowded market where everyone is fighting over the same thing. A blue ocean is a new, open space where you create your own game instead of playing by...