Self Evidence

From Zero to 24 Million: The Rise of Treehouse Detective Some stories unfold like a mystery — and then there’s Treehouse Detective , who actually built one. In August 2025, an anonymous creator launched a YouTube channel with a simple promise: “Fascinating true stories from pop culture history , pop culture analysis , and other thoughts.” Two months later, that quiet treehouse turned into a skyscraper of curiosity — with 24,635,502 views and counting. Shoutout: Treehouse Detective Substack: treehousedetective.substack.com TikTok: @treehousedetective Instagram: @treehousedetective 🕵️‍♂️ The Channel That Solves Pop Culture Treehouse Detective doesn’t chase trends — he dissects them. His videos dive into hidden histories, forgotten scandals, and the strange logic behind pop culture’s biggest stories. Each upload feels like a case file being cracked open, narrated with just enough suspense to keep you watching long after you meant to click away. And it’s working. Si...

The Rarest Tom: When Curiosity Becomes a Superpower Sometimes, all it takes is one spark of curiosity to turn an ordinary story into something unforgettable. Enter The Rarest Tom — a YouTube creator who has quietly built a massive audience by sharing rare, unexpected, and thought-provoking videos. With over 341K subscribers and hundreds of millions of views, his channel proves that people aren’t just looking for entertainment. They’re searching for the rare things — the moments that stand out, stick in your memory, and make you pause long enough to think: “Wait, did that really just happen?” What makes this work so well? It’s simple: rarity is powerful. In a world where everyone is shouting for attention, the rare voice stands out . It’s the same principle we see in nature — the rarest bird gets photographed, the rarest gemstone becomes priceless, and the rarest story becomes viral. Here at Self Evidence , we’ve seen this pattern before. Our piece on Deep Blue & God Mo...

⚡ Scientists Discover Tree That Uses Lightning Like a Weapon If Thor was a botanist, this would be his favorite species. In this short video, Dr Ben Miles drops a mind-melting fact: certain Tonka Bean trees don’t just survive lightning strikes—they weaponize them. According to Ben, these trees are repeatedly struck by lightning but remain unharmed—while nearby plants and parasitic vines are zapped into oblivion. It's nature’s version of targeted energy warfare. Dr Ben Miles isn’t just a physicist—he’s a science communicator, entrepreneur, and YouTuber with a mission: to bring entrepreneurship into science . You’ll find him explaining quantum weirdness, evolutionary genius, or biotech breakthroughs with the energy of a Marvel character and the clarity of your favorite teacher. @DrBenMiles on YouTube — 1.15M subscribers and counting Linktree: All his stuff Empirical Ventures — investing in bold science Rockstar Scientist Merch So what makes the...

  💘 Common Sense, Uncommon Delivery: Emily W. King on the Mic If you're new to Emily W. King , you're in for a ride. She serves up common sense dating advice with clarity, charisma, and the kind of blunt delivery that makes you pause, nod, and occasionally laugh out loud. This video is just one of her many viral takes—bite-sized wisdom for brains running on low tolerance for nonsense. Whether she's unpacking red flags, dissecting relationship dynamics, or calling out questionable behavior, Emily keeps it real. Emily’s channel— @emilywking —has racked up 776K subscribers and counting. Since 2020, she’s uploaded over 2,000 videos , building a loyal audience who value both insight and delivery. She’s also active on: Patreon for breakdowns & support Instagram for behind-the-scenes & stories TikTok for punchy original shorts So what’s the verdict—genius, obvious, or both? That’s what we love around here. Brains that make sense. Advice...